Sustainability in Marketing and Media Communication (SUMAC)
This interdisciplinary program combines approaches from communication and media studies and marketing with concepts of sustainable development. A new and unique feature of this program is the implementation of sustainability principles in the fields of marketing and media communication.
The program will give you not only expertise in communicating sustainability issues, designing and presenting them in the media but also knowledge in intercultural communication strategies and their application in various international work contexts. You can critically evaluate media messages especially in the field of social media and assess the impact of media and marketing campaigns on the environment. And – most importantly – you will be able to apply the principle of sustainability to the communication process itself.
The curriculum combines four pillars:
- Sustainable communication in a global world
- Media analysis
- Media literacy – media education – sustainable use of media in the digital world
- Sustainable media production – sustainable marketing
As a graduate of this program, you can work in press and communications departments, in areas related to sustainability, or as a media analyst. Your potential employers include government agencies, companies, non-profit organizations, media and communications agencies, public and private media outlets in Czechia and abroad. As a graduate, you will of course have the opportunity to continue your studies, e.g. in one of our master’s programs.
Admission Requirements
WILL BE OPEN IN NOVEMBER 2025.
Quick Facts
Type: Bachelor
Duration: 3 years
Tuition fee: 7,000 EUR per year
Scholarship options: see here
Location: Prague, Czechia
Early-bird deadline: 28 February 2026
Regular deadline: 30 April 2026
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